Cookie Policy

1. What Are Cookies

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They help websites recognize your device and store information about your preferences or past actions.

Cookies are widely used to make websites work more efficiently and provide a better user experience. They can also provide information to the website owners about how the site is being used.

2. Types of Cookies We Use

2.1 Necessary Cookies

These cookies are essential for our website to function properly and cannot be disabled. They include:

• Session cookies: Remember your preferences during your visit
• Security cookies: Help protect against fraudulent activity
• Load balancing cookies: Ensure website stability and performance
• Cookie consent cookies: Remember your cookie preferences

Legal basis: Legitimate interest (essential website functionality)

Retention: Session cookies expire when you close your browser; persistent cookies expire after 1 year

2.2 Analytics Cookies

These cookies help us understand how visitors use our website by collecting anonymous information:

• Google Analytics: Tracks page views, user behavior, and website performance
• Hotjar: Records user interactions to improve user experience
• Custom analytics: Internal tracking for website optimization

Legal basis: Consent

Retention: Up to 2 years

Third parties: Google LLC, Hotjar Ltd

2.3 Marketing Cookies

These cookies are used to deliver personalized advertising and measure campaign effectiveness:

• Google Ads: Tracks conversions and remarketing
• Facebook Pixel: Enables targeted advertising on social media
• LinkedIn Insight Tag: Professional network advertising
• YouTube: Embedded video tracking

Legal basis: Consent

Retention: Up to 2 years

Third parties: Google LLC, Meta Platforms Inc, LinkedIn Corporation

2.4 Functional Cookies

These cookies enhance website functionality and personalization:

• Language preferences: Remember your language selection
• Form data: Save partially completed forms
• Chat widgets: Enable customer support chat functionality
• Video preferences: Remember volume and quality settings

Legal basis: Legitimate interest (enhanced user experience)

Retention: Up to 1 year

3. Similar Technologies

3.1 Local Storage

We use browser local storage to save your preferences and improve website performance. This includes:

• Cookie consent preferences
• Theme and display preferences
• Recently viewed content

3.2 Pixels and Web Beacons

Small transparent images used to track email opens and website usage patterns.

3.3 Server Logs

Our servers automatically record information about your visit, including IP address, browser type, and pages visited.

4. Cookie Consent and Management

4.1 Your Consent

When you first visit our website, you'll see a cookie banner asking for your consent to use non-essential cookies. You can:

• Accept all cookies
• Accept only necessary cookies
• Customize your preferences

4.2 Managing Your Preferences

You can change your cookie preferences at any time by:

• Clicking the cookie settings link in our website footer
• Using your browser's cookie management settings
• Contacting us directly

4.3 Browser Settings

Most browsers allow you to:

• View and delete cookies
• Block cookies from specific websites
• Block all cookies
• Get notified when cookies are set

Note: Blocking necessary cookies may affect website functionality.

5. Browser-Specific Instructions

5.1 Google Chrome

1. Click the three dots menu → Settings
2. Click "Privacy and security" → "Cookies and other site data"
3. Choose your preferred cookie settings

5.2 Mozilla Firefox

1. Click the menu button → Preferences
2. Select "Privacy & Security"
3. Under "Cookies and Site Data," choose your settings

5.3 Safari

1. Click Safari → Preferences
2. Click the "Privacy" tab
3. Choose your cookie and tracking settings

5.4 Microsoft Edge

1. Click the three dots menu → Settings
2. Click "Cookies and site permissions"
3. Manage your cookie preferences

6. Third-Party Cookies

Some cookies are set by third-party services that appear on our website:

6.1 Google Services

• Google Analytics: Website analytics and reporting
• Google Ads: Advertising and conversion tracking
• Google Maps: Interactive maps and location services

Learn more: Google Privacy Policy

6.2 Social Media

• Facebook: Social sharing and advertising
• Twitter: Social sharing buttons
• LinkedIn: Professional sharing and advertising

6.3 Other Services

• YouTube: Embedded videos
• Hotjar: User experience analytics
• Intercom: Customer support chat

7. Mobile Apps and Devices

Our mobile applications may use similar technologies:

• Device identifiers: Unique advertising IDs
• App analytics: Usage statistics and crash reports
• Push notifications: Service updates and communications

You can manage these preferences in your device settings.

8. Data Protection Rights

Under data protection laws, you have rights regarding cookies and tracking:

• Right to information: Know what cookies are being used
• Right to consent: Choose which cookies to accept
• Right to withdraw consent: Change your mind at any time
• Right to object: Opt out of certain types of tracking
• Right to access: See what data has been collected
• Right to deletion: Request removal of your data

9. International Transfers

Some of our cookie data may be transferred to countries outside the UK/EU:

• United States: Google, Facebook, and other US-based services
• Other countries: As required by our service providers

We ensure appropriate safeguards are in place for international transfers, including adequacy decisions and standard contractual clauses.

10. Updates to This Policy

We may update this Cookie Policy to reflect:

• Changes in cookie usage
• New legal requirements
• Updates to third-party services
• Improvements to our website

We'll notify you of significant changes and, where required, seek your consent for new types of cookies.

11. Contact Information

If you have questions about our use of cookies or this policy, please contact us:

12. Useful Resources

Learn more about cookies and privacy:

• ICO Guide to Cookies
• All About Cookies
• Your Online Choices
• Digital Advertising Alliance Opt-Out